Mission: Ghost Productions worked together with John Lymberg Productions to produce a series of animations exhibiting the features and benefits of the Orthaheel® technology, an orthotic capable of treating a variety of pediatric conditions.
Budget: $20,000 – $30,000
Client: K2M – Complex Spine Innovations™
Mission: As K2M keeps developing new technologies, Ghost Productions keeps adding them to the K2M feature reel. Watch several spinal injuries and pathologies are treated with the radical new medical technology so that the climbers can reach the pinnacle of K2. This project required ~1.5 minutes of new surgical procedure and about 50 seconds of modified character animation.
Budget: $20,000-30,000 -Note: Bulk of character animation was reused from previous versions of climbers movie
MISSION: Ghost Productions created this animation showcasing the unique features benefits of the Keo Brace used in the treatment of Carpal Tunnel Syndrome to be displayed in pharmacies beside the product. The client desired a high level of dynamic motion and visual sophistication while balancing that goal with keeping the message of the product’s use clear and understandable.
MISSION: Create a predominantly motion graphics based “Did You Know?” style animation, showcasing the features and benefits of the Aerobiotix T1 device. Because this project had an extremely short deadline, we planned a production that would meet the client’s needs in the shortest possible production schedule. The Aerobiotix device is a revolutionary method of safely sterilizing operating rooms and other critical areas that need to be and remain free of dangerous microbes.
Medical technology companies are developing new technologies at a faster rate than has ever experienced in the past. In the first two months of 2014, Ghost Productions has been approached by more new clients and delivered more project proposals than the company ever has since the company was founded in 1994. Though many of the clients requesting projects are established medtech firms launching new products, there has been a substantial increase in newly funded startups. It would appear as though venture capital firms are funding new medical companies at rates not experienced in well over a decade. Clients are coming in from all over the world with new and innovative products making this an exciting year for everyone who works in healthcare or will need healthcare.
Ghost Productions has shown an increase clients who need marketing and training media produced in many of their established markets such as orthopedic implants and devices, cardiovascular technologies, pharmaceutical applications, urology, and dermatology, but also a substantial increase in many emerging medtech markets.
• Telemedicine is now being pursued by many healthcare providers, pharmaceutical companies
• Virtual reality surgical training is finally viable due to vast improvements in haptic feedback and photorealistic realtime rendering making it possible to develop applications for surgeon training for medical schools and device manufacturers
• Enhanced cosmetics and non-invasive dermatology market is currently exploding and requests from clients are coming from the U.S. Canada, Europe, and Japan
• Nanotechnology is starting to emerge in many new medical products leading to advancements in everything biocompatibility to sterilizing surgical tools
• Robotic assisted surgery is gaining increased acceptance in orthopedics, urology, and ophthalmology
• Sexual health medicine is launching several new implantable devices providing more effective contraction options and pharmaceutical advancements increasing sexual performance and satisfaction for a massive population of baby-boomers
Another area of significant growth realized by Ghost Productions has been in the increase of clients requiring massive volumes of media. Ghost rang in 2014 by kicking off several projects that require a significant volume of media. Some of these projects will take all year to complete and will result in significantly more hours of finished animation than are produced by any major motion picture studio. It would seem that key players in the medical industry have fully realized the significance of utilizing the best media to promote technologies, train healthcare providers, and educate patients. One thing that that is certain, 2014 will be a year of unprecedented innovation and advancements in medical technology.
MISSION: To showcase the Quintex plate and CeSpace device in an elevated, cinematic fashion while keeping the overall look and feel within the same family of existing Aesculap animations (Arcadius and Plasmapore.)
Thanks to our Poltergiest Media Server, we were able to guarantee medical accuracy and improve the existing look and feel by implementing client feedback efficiently every time. More pre-production and directing time were added to the front end of this project, helping to ensure that there was a concrete gameplan for the team to follow. In addition, our client was timely and very specific with her feedback. Review Summaries were utilized to facilitate the implementation of feedback efficiently so that no comment was missed. In trade for allowing Ghost Production rights to showcase the finished animation, the client was allotted 30% more hours than budgeted for researching and developing improvements to the visual quality. This extra time was dedicated to the Liquid Floor and Bone Growth scene, both of which were key players in the “coolness” factor of the piece.
BUDGET: $20,000-$30,000 + 30% to R&D & Look Development Budget
CLIENT: Veritas Health – spine-health.com
MISSION: Veritas Health owns several medical informative websites that provide truthful, clear, and factual information for patients to learn about their respective spine-related problems. Our goal was to develop a production pipeline capable of producing an extensive library of animation and medical renderings with the highest quality possible to help visitors to their website better understand their conditions and treatment options. We chose to approach the mission by producing a pilot animation with the most advanced methods of visualizing the spine we’d ever attempted. The result was a visually stunning 3D animation that fully explained Herniated Disc pathology. We told the story in such a way that an average user could easily watch and learn about this pathology. In addition, we developed a visual aesthetic that we believe will be uniquely beneficial explaining spinal conditions.
INNOVATIONS: Because we knew this pilot was simply the forerunner for a massive series, we spent considerable more time developing the look, feel, and methods of automating the process so that we could not only show dramatize visualization innovations on this first animation, but be capable of replicating these innovations efficiently throughout the entire series.
BUDGET: Single animation budget/value: $20,000-$30,000 • Pipeline development for entire series budge: Undisclosed
CLIENT: Access Closure
MISSION: Access Closure needed an exciting animation that showed off the practical science behind how their product worked to be used at trade shows and as a sales tool. They had a previous animation that was very clinical and low budget. They were satisfied with how it explained the device but found the aesthetic quality to be desperately lacking. Additionally they had made modifications to their device and technique since it was made and they wanted to feature their updated product and procedure.
We designed an animation that featured stunning visuals of their updated device and realistically treated anatomy. We added visual appeal by using dynamic camera angles, high contrast lighting giving everything a glossy/wet look.
The visual style itself worked out quite well to achieve the desired effect. The tools ended up looking sleek and clean on the crisp background. The internal shots ended up looking quite beautiful with the combination of rendered footage from Jas Bajric and clever post effects by Jason Craft.
In Retrospect: To recap with extreme brevity, 2013 was all about refining our methods and improving our efficiency and quality. We invested heavily in training our front-end staff and radically modifying our sales and project management processes. I completed an intense sales training course that not only helped me better understand the goals of our clients but also helped me to ensure that those goals were accomplished in the final product. Shortly thereafter, Laura, our Project Manager and I enrolled in a training course at the American Management Association that taught us everything we needed to know about managing multiple projects. Though I’d received more than adequate training in project management in university, I knew very little about conquering the exponentially increasing challenges of managing multiple, simultaneous projects and clients.
Now that Ghost is one of the most respected names in medical animation, and because my sales process had become so finely honed, we were dealing with project loads 3 times higher than we’d ever experienced in the past. Armed with our new training and new methods, we successfully delivered more work in less time with higher quality than ever before. If you’d like to know how to do this for your company, enroll in the course or take us out for a drink (or 4), because we are now masters of multi-project management and it is something we discuss quite passionately. Hint, it is all about linking logistics and automating the logging of ALL information between our clients, our directors, and our producers. Now, when our phone rings, our computers immediately present us with all pertinent and instantly updated information regarding the person calling. The status of all projects accurately tracked and presented in a way that alerts to problems before they actually become a problem. If a project is falling behind, we are warned with ample time to give it the specific attention it needs to get it back on track. If a project starts going over budget, we’re alerted so that we can investigate and make changes to keep it within green. Before we implemented this new automated project management system, we were forced to systematically inspect each project every day looking for problems, now we just focus on the projects than require specific attention and this gives us more time to work with our clients and with our staff than we’ve ever had before. This directly resulted in higher quality, faster results, increased profit and a significantly lower level of stress.
So we ended 2013 with the highest recorded sales levels of any year in our history, maintained a customer satisfaction average rating of 9 out of 10, and we helped more clients achieve more goals than ever before.
Coming Soon: In my next blog post I’ll be talking about the future of medical animation and the future of Ghost Productions. Ready yourself, because 2014 is going to be a year of pioneering new frontiers with many new technologies that will substantially improve human understanding of medicine and its benefit to humanity.
New and Cool: We’ve got a new page on our blog where we’re slowly releasing case studies of our completed projects. Check it out here: Ghost Productions Case Studies.